Job guide

Social media & ads

What buyers wantSmall brands and local businesses want someone to run their social accounts — scheduling posts, making graphics, answering DMs — and sometimes their ads.

Four numbersLast 7 days · updated hourly · last update 10-04 11:04 (Beijing time)

Job posts, last 7 days
211posts
Overseas 183 · China 28
Median budget
$250
USD fixed-price · 64 posts, last 4 weeks
Median bids
46bids
Per post · 183 posts with bid counts
How much AI can do
Not judged yet
Not judged yet

Where AI fits: AI can draft most posts, graphics and schedules. Positioning, the tone of replies and how the ad budget is spent need a person.

Market

Market for this job

7 sub-categories combined; a post that fits several counts once

Trend

Job posts per week (weeks start Monday, Beijing time), both markets

2026-09-21 to 09-27: 11 posts (overseas 10 · China 1) · 1 days with data · partial week1109-212026-09-28 to 10-04: 211 posts (overseas 183 · China 28) · 7 days with data21109-28
Job posts per week (weeks start Monday, Beijing time)
WeekTotalOverseasChinaDays with data
week of 2026-09-21111011
week of 2026-09-28211183287
Last full week
211posts · 09-28 to 10-04

Job posts per week, Monday to Sunday (Beijing time), both markets. Lighter bars are partial weeks (this week so far, or weeks with days missing). Hover a bar for the split by market.

Budgets

USD fixed-price posts: 64 (all overseas); the middle half is $212–750
CNY-budget posts: 6 (all in China); the middle half is ¥588–4,412
Hourly (USD)
$25/hourmedian · 19 posts
Other currencies (not converted)
101 postsINR 60 · AUD 15 · EUR 10 · GBP 9
Listing prices (Etsy / eBay services)
n/aonly 2 listings in 30 days

Budgets are what the posts state: USD uses the upper end of fixed-price budgets (Freelancer uses brackets, so percentiles often land on $30, $250 or $750); CNY uses the stated budget. Neither is the final deal price. Last 4 weeks of posts; fewer than 3 posts means no percentiles; other currencies are counted, not converted.

China vs overseas

China and overseas side by side
MetricOverseas87% of last 7 daysChina13% of last 7 days
Job posts, last 7 days183 posts28 posts
Job posts, since 09-27193 posts29 posts
Median budget$250USD · 64 posts¥2,350CNY · 6 posts
Median bids per post46183 posts with bid countsn/aonly Freelancer shows bid counts
New listings, last 7 days5 postsSince 09-27: 51 postsSince 09-27: 1
Median listing pricen/aonly 2 in 30 daysn/anone in 30 days
Posts that mention AIpositive 3% · negative 0%197 posts, last 4 weekspositive 3% · negative 0%29 posts, last 4 weeks

Positive = the buyer wants AI output, names an AI tool or accepts AI; negative = says no AI (posts that say both count as negative). Job posts only. Listings = service listings first seen that day (Etsy / eBay service listings only); freelancers who sell privately don't show up here.

Tools

Tools you need

Three levels: get the essentials first, add the next level as work grows, use the optional ones when a client asks

Essentials

Enough to start taking work

YouTube Studio

Comes with your accountthe official help pages mention no fees

  • Strength: The official dashboard: schedule uploads and track completion rates and subscriber changes, with the most accurate numbers.
  • Trade-off: Covers YouTube accounts only.
checked 2026-09-30Go →

TikTok Studio

FreeTikTok says it is free; 18+ only

  • Strength: The official dashboard: free publishing and analytics tools.
  • Trade-off: 18+ only.
checked 2026-09-30Go →

Canva

Free plan availableinternational pricing varies by region

  • Strength: The quickest way to make post graphics and covers.
  • Trade-off: Prices vary by country; we haven't verified a USD price.
Program closed to new partners · checked 2026-09-30Go →

Level up

Add when you have more work

ManyChat

From $14/monthEssential, billed yearly; $17 monthly; free plan available

  • Strength: Auto-replies and conversation flows for Instagram and other DMs.
  • Trade-off: The free plan covers 25 active contacts a month and shows ManyChat branding.
Has an affiliate program · checked 2026-10-03Go →

Google Ads

No setup feepay per click; one day can cost up to 2× the daily budget

  • Strength: Search ads with no setup fee; you set the budget.
  • Trade-off: On a single day, spend can reach up to twice the daily budget.
Has a referral program · checked 2026-09-30Go →

Optional

Use when a client asks

Semrush

From $117.33/monthSEO plan, billed yearly; $139 monthly; free accounts get 10 reports a day

  • Strength: See which ad keywords competitors bid on.
  • Trade-off: The SEO plan starts at $117.33/month billed yearly — not cheap.
Has an affiliate program · checked 2026-09-30Go →

Amazon Ads

Daily budget from $1pay-per-click bidding; no monthly fee or prepayment

  • Strength: Ads inside Amazon; the daily budget can be as low as $1.
  • Trade-off: Pay-per-click bidding, so you have to keep your bids under control.
checked 2026-09-30Go →

Prices and partner terms come from each vendor's official pricing pages (check dates on each card) and change over time. Prices may vary by region, and tax may be added at checkout; the official page is always the final word. “Price not verified” means we haven't checked the pricing page yet. Links go through our redirect page: “Affiliate” means we may earn a commission; “Has an affiliate program” means we don't have a link yet.

Where to find work

Where to find this work

Posts for this job we collected in the last 28 days: Freelancer 184, Zhubajie (猪八戒网) 23, Himalayas 11, Eleduck (电鸭社区) 8, Jobicy 3, Reddit 3. We only count platforms we collect from; a missing platform doesn't mean there is no demand there.

Where to find this work
NameWhat it isFeesBest forGo
UpworkOne of the largest general freelance marketplaces — send proposals for fixed-price or hourly work0%–15%varies by contract, shown when you send a proposalGood English · longer projectsGo →
FiverrPackage your service as fixed-price gigs; buyers order directly20%sellers keep 80%; withdraw 14 days after completionCan package a serviceGo →
FreelancerBid on projects with public budget ranges; many of the job posts we track come from here; 184 of these posts here in the last 28 days10% or $5, whichever is higherhourly projects 10% per paymentGood for first jobsGo →

Platform fees, payouts and getting your first order: see Platforms (in Chinese)

Get started

Get started

Four general steps: pick tools → make samples → list a service or bid → let AI draft, check by hand

Pick your tools

Start with each platform's official creator dashboard to schedule posts and check the numbers, then add a design tool. For accounts with lots of DMs, add an auto-reply tool.

Make a sample content plan

For a made-up brand, make a two-week posting schedule and six to nine finished graphics, noting what each post is meant to achieve.

List a service or bid

Price by the month. State how many platforms you manage, how many posts a week, whether you answer DMs and who pays for ads. Only use the client's own official accounts, don't promise follower numbers, and don't take work that fabricates follower or view numbers.

Let AI draft, check by hand

AI drafts the copy and graphics; you edit them to match the brand's voice and check the platform's rules before posting. If there are ads, review spend and conversions once a week.

Updated 2026-10-04 11:04 (Beijing time) · data up to 10:48 · demand numbers aggregate public job posts, not completed deals; tool prices and partner terms follow the official pages.